Charm U

Starter Sets

These sets are the hottest must-haves for any collector! Each set has a bracelet, a backpack, and eight charms, including one surprise charm! Plus, stickers for each charm you collect!

Beach Charms

Surf’s up! Show off your sunny side if you love going to the beach!

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Pet Charms

Woof Woof! These adorable pets are perfect for any animal lover!

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Fantasy Charms

Once upon a time there was a beautiful princess with lots of charming friends!

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Food Charms

Bon Appetit! If you love snacking, these are the charms for you!

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Four Pack

Expand your collection! There’s a backpack and four charms in every pack, including one surprise charm!

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Schoolhouse Play Set

Welcome to the coolest classroom ever! With eight tiny school desks, a bracelet, backpack and eight charms, your charms will never want to leave Charm U!

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Surprise Pack

SO RANDOM! There’s two surprise charms in every pack! You never know what you’re going to get!

COMING SOON

Blue Whale